Company news
Guidefitter and NRA Form Strategic Alliance to Support America's Hunting and Shooting ProfessionalsGuidefitter and the NRA have formed a strategic alliance giving 150,000+ certified instructors, range safety officers, and program leaders pre-approved Guidefitter Insider access to pro pricing and gear benefits from 300+ outdoor brands.Sep 10, 2026
Alabama Joins Iowa in Launching Guidefitter-Powered IHEA PathPerks for Hunter Education GraduatesSecond state agency to launch the no-cost program brings pro-level gear pricing from more than 200 outdoor brands to Alabama's newly certified hunters - with additional states in active discussions ahead of fall seasonsAug 6, 2026
International Wildlife Crimestoppers and Guidefitter Honor 2026 Game Warden of the YearIdaho conservation officer recognized for groundbreaking wildlife investigations, exceptional leadership, and unwavering commitment to protecting North America's natural resourcesJul 30, 2026
Armageddon Gear Brings Its American-Sewn Precision Kit to Guidefitter's Pro NetworkArmageddon Gear names Guidefitter its exclusive pro program partner, opening access to more than 200,000 verified Insiders as it expands into hunting.Jul 30, 2026
Q Selects Guidefitter to Power Its Pro Program for Verified Outdoor ProfessionalsQ - Kevin Brittingham's firearms and suppressor company behind the .300 and 8.6 Blackout - names Guidefitter its exclusive partner to run its pro program for guides, outfitters, military service members and first responders.Jul 22, 2026
Guidefitter Deepens Strategic Partnership with Rocky Brands, Inc., Expands Platform to Include Muck and XTRATUFExpansion Builds on Longstanding Collaboration with Rocky Boots, Bringing Additional Rocky Brands Portfolio Leaders into Guidefitter's Professional NetworkApr 2, 2026
Iowa Becomes First State to Launch Guidefitter-Powered IHEA PathPerks for Hunter Education GraduatesPioneering program rewards newly certified hunters with pro-level pricing during their critical first year-at no cost to the state-setting a national model for engaging and retaining new outdoor participantsFeb 12, 2026
Unknown Suppressors Partners with Guidefitter, Positioning for Record Demand in 2026Idaho's Unknown Suppressors joins Guidefitter's verified pro network to bring advanced 3D-printed titanium suppressors to hunting guides and outdoor professionals nationwide.Feb 12, 2026
Guidefitter Partners with Taurus Holdings, Bringing "Field-Proven" Performance to the Industry's Largest Professional NetworkThe manufacturing powerhouse behind the TX22 and Judge series leverages Guidefitter to connect its portfolio-including Rossi and Heritage-with a vast audience of verified outdoor professionals.Dec 23, 2025
Guidefitter and POMA Partner to Elevate and Support Professional Outdoor MediaCollaboration streamlines Insider access for POMA members and strengthens the connection between media, brands, and outdoor professionalsNov 20, 2025
Guidefitter Launches Cockpit v3.0: A New Control Center for Outdoor Brand PartnersRebuilt from the ground up, the new hosted software solution delivers real-time analytics, brand control, and pro engagement tools.Aug 28, 2025
International Wildlife Crimestoppers and Guidefitter Honor 2025 Game Warden of the YearWashington state officer honored for record-setting enforcement, lifesaving efforts, and dedication to protecting wildlife and public landsAug 28, 2025
Guidefitter and IHEA Form Strategic Partnership to Enhance Hunter Education and Support New HuntersUniting with Industry Leaders to Educate, Equip, and Inspire More Hunting and Shooting Sports Participation.Mar 10, 2025
Guidefitter Surges Forward with Record Outdoor Brand Partner GrowthGuidefitter adds 80+ new partners, including Garmin and Jetboil, enhancing its marketplace for hunting and fishing pros. Learn more at Guidefitter.Jul 31, 2024
Guidefitter Expands Partnership with GSM OutdoorsGuidefitter announces an expanded multi-year partnership with GSM Outdoors, enhancing their platform with additional brands. Discover how this collaboration benefits the outdoor community and professionals.Jul 9, 2024
IWC and GUIDEFITTER Team Up to Honor 2023 Game Warden of the YearChad Robertson named 2023 Game Warden of the Year by International Wildlife Crimestoppers & Guidefitter for exceptional wildlife conservation efforts.Aug 14, 2023
Guidefitter Partners with Credova to Introduce Buy Now, Pay Later Payment OptionsGuidefitter announces a partnership with Credova to introduce 'Buy Now, Pay Later' to the Guidefitter platform, providing shoppers with more flexible payment options.Jul 17, 2023
IWC AND GUIDEFITTER TEAM UP TO HONOR 2022 IWC GAME WARDEN OF THE YEARGuidefitter is a proud sponsor of the International Wildlife Crimestoppers, a non-profit organization dedicated to the prevention of fish & wildlife poaching.Jul 20, 2022
Guidefitter Adds Over One Hundred New Outdoor Brand PartnersStanley, Zippo USA, Rocky Boots and Kelty Among New PartnersApr 29, 2022
Guidefitter Introduces Hosted Outfitter WebsitesThe new service brings advanced and easy to manage websites to outfitters helping to significantly upgrade their online business presenceFeb 8, 2022
Guidefitter Partners with Houston Safari Club FoundationHSCF is dedicated to the preservation of hunting through education, conservation and the promotion of our hunting heritage.Jan 7, 2022
Guidefitter Hires New Editor of the Guidefitter JournalRuss Lumpkin, Former Editor of Gray's Sporting Journal, Joins GuidefitterNov 18, 2021
Guidefitter Hires Beth Brennan as Vice President of MarketingGuidefitter, the online marketplace for hunting, fishing, and outdoor gear, fueled by the opinions of thousands of pro guides and other outdoor professionals, today announced that Beth Brennan has joined the company as Vice President of Marketing.Nov 6, 2021
Guidefitter And IWC Team Up To Honor 2021 IWC Game Warden Of the Year.Guidefitter is proud to be a continual sponsor of the IWC and thanks all game wardens for your efforts and dedication to stopping poaching.Aug 16, 2021
National Wild Turkey Federation Announces Partnership with Guidefitter"Our members are the heart & soul of our organization & aligning with Guidefitter adds an immense amount of value to our benefits program." - NWTFJun 10, 2021
Guidefitter Renews its Commitment to International Wildlife CrimestoppersGuidefitter continues its support of IWC, a non-profit dedicated to reducing the illegal poaching of fish & wildlife resourcesMay 28, 2021
Spring 2021 Issue of The Guidefitter Journal Now AvailableThe Spring 2021 issue is packed with epic adventures, thought-provoking stories from industry leaders, product reviews, and business advice.Feb 23, 2021
Guidefitter Publishes Winter 2020 Issue of The Guidefitter JournalThe Journal unites a community of passionate, like-minded individuals who make their living in the great outdoors.Dec 8, 2020
Guidefitter Accelerates Growth with Over 200 Brand PartnersGuidefitter allows brands to be strategic when utilizing influencers as part of their go-to-market strategy.Oct 7, 2020
The Guidefitter Journal's Fall Issue Takes on Tough TopicsThe Guidefitter Journal is a collection of personal stories, advice, news, and more, created by and for outdoor professionals.Sep 3, 2020
Guidefitter and Swarovski Optik North America Announce PartnershipSwarovski Optik Expands Reach to Professional Guide Community Through GuidefitterSep 3, 2020
Guidefitter Hires Ian Jackson as Vice President of MarketingJackson comes to Guidefitter from PopSockets, where he most recently led ecommerce and digital marketing taking them to a record sales year in 2019.Jul 1, 2020
Summer Issue of The Guidefitter Journal Hits DoorstepsPublished quarterly, The Guidefitter Journal is a unique compilation of stories and lessons learned from individuals in the field.Jun 10, 2020
New Spring Issue of The Guidefitter JournalThe Guidefitter Journal is published to support businessmen and women who pour themselves into their outfitting business season after season.Feb 27, 2020
Guidefitter Releases the Fall Issue of The Guidefitter JournalThe Guidefitter Journal, the quarterly trade publication for the guiding and outfitting industry.Oct 17, 2019
Guidefitter Hires John Geiger to Lead the Guidefitter JournalJohn Geiger, an outdoor industry veteran, will join the team as editor of the Journal, the premier industry voice for guides and outfitters.Sep 23, 2019
Guidefitter Launches FFL-Compliant Influencer Marketing Platform for Firearms BrandsThe company also announced that it has added Sheridan, Wyoming-based Weatherby to its growing list of outdoor gear partners and Guidefitter's first firearms brand partner.Apr 10, 2019
Guidefitter Expands its Reach in the Outdoor Industry with Nearly Forty New Brand PartnersMystery Ranch, Eberlestock, First Lite, OnX, SureFire, Zamberlan, SOG and the Feradyne family of archery brands are among the new brands now available to verified professionals on Guidefitter's "Grid" influencer marketing platformMar 21, 2019
RMEF, Guidefitter and NBU Promote Awareness of Wildlife PoachingRMEF, Guidefitter, and Nevada Bighorns Unlimited Helps Promote Awareness of Wildlife Poaching by Supporting International Wildlife Crimestoppers, Inc.Mar 5, 2019
Guidefitter Adds More than Twenty New Outdoor Gear Brand PartnersTrijicon, Hornady, Otterbox, Suunto, Cuddeback and SMITH Optics are among more than twenty new brands adopting Guidefitter's "Grid" influencer marketing platform so far in 2018.May 21, 2018
Guidefitter Introduces New Pro Purchase ProgramsThe "Grid" influencer marketing platform now supports Conservation/NGO, Military, First Responder, and other pro purchase programs for outdoor gear brandsApr 23, 2018
Guidefitter Expands Sales & Account Management TeamBrian Worthington joins as Sr. Account Manager to help manage the growing roster of Guidefitter's outdoor gear brand partnersApr 2, 2018
Guidefitter CEO to Appear On NDA's Coffee & DeerThe National Deer Alliance (NDA) sits down with Guidefitter CEO Bryan Koontz to talk about planning your dream hunt, as well as a recent study showing how outfitters boost conservation efforts.Oct 3, 2017
Guidefitter and Ariat Announce PartnershipAriat apparel and footwear pro deals are now available to guides & outfitters and industry members on Guidefitter.Sep 5, 2017
Guidefitter Releases Summer JournalGuidefitter has released the summer issue of The Guidefitter Journal, marking one full publication cycle of the first and only publication of its kind.Aug 16, 2017
Even More Outdoor Brands Available on The GridWe've partnered with 14 more outdoor brands, to offer even more discounted products to verified guides and outfitters.Jun 28, 2017
Guidefitter Partners with Gray Loon Marketing GroupGuidefitter, an online hub for guided hunting and fishing adventures, recently announced that Gray Loon Marketing Group will be its media relations agency of record, effective immediately.Apr 18, 2017
Guidefitter Verified Pro Network Continues Impressive GrowthGuidefitter, the online network for guided hunting & fishing adventures, is pleased to report that its Guidefitter Verified Pro network has grown over thirty percent in the first two months of 2017.Mar 23, 2017
More Outdoor Gear Makers Opt-In to Guidefitter's "Grid"Guidefitter, the online network for guided hunting & fishing adventures, has added eight additional brands to 'The Grid', its unique influencer marketing service for outdoor gear manufacturersFeb 16, 2017
Guidefitter Re-Brands and Updates Mobile App for Hunting and Fishing EnthusiastsGuidefitter, the online network for guided hunting & fishing adventures, is excited to announce that it has released a significant update and rebrand to its mobile app for sportsmen.Feb 9, 2017
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